Commercial filmmaking has never been more demanding. Modern productions require exceptional dynamic range, cinematic color science, reliable workflows, and camera systems capable of handling everything from automotive shoots and luxury fashion campaigns to corporate commercials and branded documentaries. Whether you are shooting a national advertising campaign in downtown Toronto, a high-end fashion spot in a […]
Choosing the right cinema camera isn’t just about resolution; it’s about skin tones, dynamic range, and the specific needs of your production environment. Whether you are shooting a high-end commercial in downtown Toronto or an indie feature in the GTA, here is how the industry leaders stack up. 1. ARRI Alexa 35: The New Gold […]
A Guide from Ontario Camera The ARRI Alexa 35 represents a quantum leap in digital cinema cameras, offering unprecedented dynamic range, color science, and a revolutionary sensor design. But to truly harness the power of this remarkable camera, pairing it with the right glass is essential. At Ontario Camera, we’ve worked with countless productions across Toronto and […]
Productions for Netflix are known for their high visual standards, cinematic dynamic range, accurate color reproduction, and reliable workflows from set to post. To meet these standards, Netflix maintains an Approved Camera List, requiring that at least 90% of a program’s runtime be captured using cameras on this list. Even if your project is not […]
The ARRI Alexa 35 is widely used in professional filmmaking due to its image quality and robust design. It features a 4.6K Super 35 sensor and a wide dynamic range, allowing it to capture detailed images in both shadows and highlights. Its use across independent and large-scale productions reflects ARRI’s long-standing reputation for reliability and […]